The animation created for John Lewis' advert by 'Hornet inc.'
is beautiful all of the art is gorgeous but I don't see how this promotes John Lewis the company however I think that this advert shows that having a sweet narrative and good animation may be more important than promoting the product because this advert drew so much attention and not just from artists (this may also be to do with the choice of soundtracks by popular musicians). Though just because the advert has been popular I don't know how useful this has been for the company.
Yesterday I edited some footage of the paper boats, since this is for the nostalgia emotion (an emotion I think to be quite happy) I brightened and increased its saturation. Unfortunately there was nothing still in the shot so I had to use the boat itself to stabilize it. This worked better than I expected, the boat was quite still on the water so there isn't to much camera shake. After I edited the colours and stabalized the footaged I added a key to the dark reflections in the water as they were much darker than the rest of the water and I wanted it to all look blue not grey. Under the layer with the key I put a solid blue so that the shadows on the water were more transparent than the rest of the footage and they looked more blue than before, I then duplicated the footage layer to blend things in a bit better.
Then I brightened a layer of the footage and masked it so that the top right corner was light, I animated the shape of the mask to fade and move the light. I then added a downloaded light leak and set it to screen sped it up and moved it to over the part of the footage where I wanted it, this added a nice 'greenish' tint of light for a second or so.